Small businesses are the backbone of the American economy. According to the U.S. Small Business Administration, small businesses account for 99.7% of all businesses in America, and they create two out of every three new jobs in the country. So if you’re a small business owner, it’s essential to know how to market your business effectively. This blog post will discuss six of the best ways to market your small business!
Have a Professional Website Built for Your Business
One of the most important things you can do to market your business is to build a professional website. A website is the online face of your business, and it’s crucial that it looks good and represents your company in a positive light. Ensure to include information about your company, its products or services, and how to contact you.
When you have a website for your business, you create immediate accessibility to millions of people who carry the internet in their pockets. People can search and find your services online. With a well-designed website, you can showcase your services, tell your story, share testimonials and even sell your products and services without needing to be physically present.
Websites help you build a sense of credibility and solidify your brand as a professional service. You need a website if you want people to find your products or services. Most people will not know about your company if they can’t find it online. Having a website enables you to form a long-term online relationship with your customers. A website gives customers the confidence they need to trust your company.
Submit Your Business Listing to Search Engines Like Google, Yahoo, and Bing
The reality is that nearly everyone who will use your product or service is online. So if they are thinking about your product or service, the chances are incredibly high that they will start with a search engine like Google, Yahoo, or Bing.
According to Intergrowth, 68% of online experiences begin with a search engine. With Google currently holding 91% of the online search market share, followed by Yahoo and Bing, you must have your business listing in search to be found online.
Customers may not discover your company if you do not have it listed on search engines. You must complete and submit a form for your website to be displayed for each search engine. You won’t incur any expenses when submitting your company listing to search engines, but you may save time by hiring a firm to do it for you.
Create Social Media Profiles for your business and post helpful information regularly.
Social media can be a powerful way to bring brand awareness to your business, build a community around your service and create an immediate connection with people. As a business, you want to make sure that you have a presence on the major social networks where your customers are likely to be, such as Facebook, Linkedin, Twitter, and even YouTube. The secret to success on social media is to post content that adds value to people and associate it with our product or service. As your social media following grows, your business will likely gain new customers.
Join your local Chamber of Commerce
A chamber of commerce is an organization of businesses operating as a 501(c)6 organization. Chambers of commerce strive to promote their local business interests while simultaneously enhancing the economic prosperity of their region. Most cities have a chamber of commerce, and you can join one for a nominal annual fee.
Joining a chamber of commerce provides businesses with access to resources, networking opportunities, business promotion opportunities, and relationships that enable them to save money, market their products, and streamline their processes.
Include Your Business and Service Offering in Local Magazines
Local magazines, available in every state across the country, are powerful marketing mediums for small businesses, namely because local Magazines target a particular population, namely, locals. There is often debate whether print advertising is still a viable medium and the answer is yes. It is more so important today than ever. People have an elevated trust in magazines because they have been around for a long time. They are tactile, can stay in a home for years, and people always read them.
Participate in regular direct mail campaigns
Using direct mail is an excellent way to market your small business. This type of marketing puts physical materials into the hands of your customers. You can send them something eye-catching, attractive, personalized, and branded. They’ll be able to engage with your mailer and open it when they want to.
A strong mailing list, created with the appropriate options and bought from a trustworthy and reputable supplier that updates its data regularly, may assist you in reaching out to individuals who are more likely to be interested in your items or services. For example, you can target women, seniors, and other businesses with an excellent direct mail campaign. In addition, you can select demographic and behavioral variables to ensure the right audience for your business.
An added benefit of direct mail marketing is its’ cost-effectiveness. Sending flyers, postcards, letters, or brochures is a cost-effective solution to get your message in the hands of your customer. You target a specific neighborhood or city and increase your reach accordingly.
Direct Mail Marketing helps reach that segment that my not likely find your business or learn about your products on the internet. Direct mail lands directly in the hands of the people that you select, and the communication will be tailored for them.
You can send promotional offers and coupons that are tied with holidays or significant events for your customers (for example, their birthday or anniversary). And doing that regularly with controlled pricing segmentation can even impact the lifetime value of those customers.
In summary, Direct Mail Marketing can offer many advantages that other marketing channels don’t, as long as the campaigns are designed and executed well. Direct mail is a critical component in the successful marketing of your business.
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